My25's digital resources facilitate clinical health and social determinants of health improvement for individuals and—uniquely—whole households. Deliverables include customized, scaled menus; recipes; and grocery lists with estimated cost totals. We keep demonstrating that healthy food doesn't have to cost more or be more complicated to make.

Also included is the first-ever performance measurement of a household's Healthy Eating Scores (HES) for planning, motivation, and value-based purposes. Further, we provide on-demand access to our robust educational and engagement resources in multi-media format and 81 languages, even offering cool raffle prizes on a monthly basis to reward knowledge gains and interaction.

Personalization, interactivity, flexibility and holistic dynamics underpin My25's resources, no matter the size or complexity of the household . . . such as for: food preferences, overweight/underweight status, cardiac issues, diabetes, GERD, lactose intolerance, gluten free, allergies, dysphagia, and more.

Right foods in right amounts

We sell subscriptions to leading entities that make My25 available for their stakeholders' use as a means to improve health and reduce expenses. In the process, our subscribers solidify their value-add and amplify their engagement, brand and messaging. Our resources are exceedingly secure and user-friendly applications; custom integration (API, SSO) requested by some subscribers for inclusion on their internal platforms is seamless.

See below for insight regarding each of My25's products. First, My25 Select which is maximizing across a variety of industries. Second, and further below, a section specifically outlining products for human services and people with disabilities in LTSS/MLTSS settings.

My25 Select for Leading Organizations/Entities

See our Overview...

Click below to watch/read a brief introduction regarding My25 Select for your organization. And check out the year-round engagement "ticklers" we provide that subscribers use to encourage and highlight My25 Select among constituents.

My25 for Human Services LTSS/MLTSS Settings

  • Read stories leading providers share about their My25 experiences/outcomes, here.
  • Read how My25 is your value-based toolkit must-have, here.
  • Read how My25 is different, here.

Plate with green beans

When Jim Vail, Mainstay's CEO, was asked to step in as interim Executive Director of a provider supporting people with IDD, he conceived of My25 Choice. My25 Choice quickly and positively impacted the organization's 4th highest expense category (food!), foolproofed staff efforts at mealtime, and elevated both person-centered choice and health (clinical and social determinants of) for people supported. The organization received one of the industry's first-ever, coveted, 4-year CQL accreditations—placing the company within the top one percent of social services organizations worldwide. This led to a partnership with the USDA, collaboration with professionals from the Feinberg School of Medicine at Northwestern University, and ultimate commercialization as Mainstay, Inc. across the nation’s most respected and largest for-profit and nonprofit human services providers.

Jim spearheads Mainstay/My25’s efforts within human services and facilitation of the above-noted outcomes that are highly synergistic with licensor, value-based, and managed care expectations.

Read Jim’s brief white paper about the future of human services organizations here and our co-founder’s white paper about the roadblock to elevating social determinants of health here.

Improved Health

A downstream solution with upstream benefit.

Personalized food

Food—personalized—has dynamic, daily pull . . . it’s a robust conduit to your communications and goal achievement.

Sure, it’s easy to Google what to eat when tackling extra weight, diabetes, high blood pressure, GERD, allergies, and more…but that quickly dead ends without interaction and personalization for individual and household preferences and needs.

Healthy sandwich

Answers to the questions we always get asked…



We were spurred into action because…


“Mainstay has delivered from a health, bottom-line, and much more standpoint, so we are very pleased.”

~ Larry Weishaar, VP Quality Systems, BrightSpring Health Services

Fiber Nerd

The World Health Organization concludes that fiber is the super solution behind preventive health and longer life for most anyone.


"Obesity and resulting diabetes are the only major health problems that are getting worse in this country, and they’re getting worse rapidly."

~ The Centers for Disease Control and Prevention