My25's content-based resources facilitate clinical health and social deterninants of health improvement for individuals and whole households by focusing on eating the right foods in the right amounts. Deliverables include customized, scaled menus; recipes; and grocery lists to streamline mealtime and shopping and reduce grocery expense.

Also included are display and tracking of all-important Healthy Eating Scores for planning, motivation, and oversight purposes. And finally, we provide on-demand access to educational and engagement resources in multi-media format, even providing cool prizes on a monthly basis to reward knowledge gains.

Personalization, interaction, flexibility and holistic dynamics underpin My25's resources, no matter the size or complexity of the household . . . such as for: food preferences, overweight/underweight status, cardiac issues, diabetes, GERD, lactose intolerance, gluten free, allergies, dysphagia, and more.

Right foods in right amounts

We sell subscriptions to leading businesses, organizations and entities that make My25 available for their stakeholders' and constituents' use as a means to improve quality, reduce expenses, and elevate brand and messaging. Our resources are web-based, mobile optimized, and exceedingly secure and user-friendly applications. Custom integration requested by some subscribers for inclusion on their internal platforms is simple.

See below for insight regarding each of My25's content-based products—Select, Choice, and Elevate.

My25 Select

My25 Choice & My25 Elevate for Human Services

Watch a brief My25 Choice & Elevate overview video here or download the PDF PowerPoint version here.

  • Read stories leading providers share about their My25 Choice & Elevate experiences & outcomes here.
  • Click for answers to what we always get asked.

Plate with green beans

When Jim Vail, Mainstay's CEO, was asked to step in as interim Executive Director of a provider supporting people with IDD, he conceived of My25 Choice. My25 Choice quickly and positively impacted the organization's 4th highest expense category (food!), foolproofed staff efforts at mealtime, and elevated both choice and health for people supported. The organization received one of the industry's first-ever, coveted, 4-year CQL accreditations—placing the company within the top one percent of social services organizations worldwide. This led to a partnership with the USDA, collaboration with professionals from the Feinberg School of Medicine at Northwestern University, and ultimate commercialization as Mainstay, Inc. across the nation’s most respected and largest for-profit and nonprofit human services providers.

Jim spearheads Mainstay’s efforts within human services and facilitation of the above-noted outcomes that are highly synergistic with licensor, value-based, and managed care expectations.

Read Jim’s brief white paper about the future of human services organizations here and our co-founder’s white paper about the roadblock to elevating social determinants of health here.

Improved Health

A downstream solution with upstream benefit.

Personalized food

Food—personalized—has dynamic, daily pull . . . it’s a robust conduit to your communications and goal achievement.

Sure, it’s easy to Google what to eat when tackling extra weight, diabetes, high blood pressure, GERD, allergies, and more…but that quickly dead ends without interaction and personalization for individual and household preferences and needs.

Healthy sandwich

Answers to the questions we always get asked…



We were spurred into action because…


“Mainstay has delivered from a health, bottom-line, and much more standpoint, so we are very pleased.”

~ Larry Weishaar, VP Quality Systems, BrightSpring Health Services

Fiber Nerd

The World Health Organization concludes that fiber is the super solution behind preventive health and longer life for most anyone.


"Obesity and resulting diabetes are the only major health problems that are getting worse in this country, and they’re getting worse rapidly."

~ The Centers for Disease Control and Prevention