ABOUT

We initially set out to use technology and proactive outreach to substantially improve the clinical health and social health (SDoH) of people with specialized needs via personalized nutrition.
Evolving into a digital Food as Medicine solution—even an end-to-end system in HCBS and LTSS settings—we daily surpass this goal throughout the U.S., now delivering additional outcomes on numerous fronts to benefit multiple stakeholders simultaneously.
Early on, we learned that the most profound and enduring nutrition and health impact for people with specialized needs comes from tackling “food” holistically . . . meaning beyond what’s on the plate. Associated fundamentals must be integrated and <a href=/public/insight>linked</a>.<br><br><a class='about-link about-product-link' target=_blank href=https://pinpoint.emainstay.com/uploads/my25/pdfs/We_Cracked_the_Food_as_Medicine_Code.pdf>Get My25 Cracked the Food as Medicine Code <img class='link-arrow about-product-link-arrow' src=/assets/misc/wires-icons-arrow-e7b18c01d4c14f51a95ceba2f3d9abd20bc47d41e16dc235bc0414a338f1b533.svg></a>
Each My25 product is built recognizing that achieving effective, personalized nutrition and preventive health for people with specialized, diverse needs is complex, but supporting resources must be delivered in an engaging, flexible, and easy-to implement format. We worked hard to ensure that “it’s their choice” is no longer an excuse, but is part of the solution.
My25 outcomes typically far outpace traditional diet management, dietitian interface, risk assessment, and mainstream weight loss approaches regarding people with specialized needs. Health statistics for this vital population underscore that “good-for-you” menus and recipes—the status quo go-to—simply aren’t enough.
Mainstay is the name of our company and My25 is our core brand. We are a B2B2C model and are often referred to as a population health solution since we impact a majority of people with specialized needs, not just the 5% most unwell.
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Background
Jim Vail and Sylvia Landy, Mainstay/My25 founders, sold their first start-up—that centered on quality of care enhancement and cost reduction in hospitals—to a Fortune 500 healthcare leader. The division was ultimately spun off from the larger corporation with $5 billion in annual sales. Two Northwestern University Kellogg MBAs never rest easy nor for long.
So they forged strategic alliances and collaborations with the United States Department of Agriculture (USDA) and professionals from the Feinberg School of Medicine at Northwestern University.
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Spurring Us Into Action
1
Current food-related solutions lack an approach that simultaneously appeals to, and mutually benefits, the individual and the organization interested in enhancing and leveraging the engagement and improved health of people with specialized needs.
2
As evidenced by today’s dismal statistics, the following aren’t working health-wise, SDoH-wise, budget-wise, nor time-wise for most individuals with specialized needs and their associated households: “See a nutritionist or dietitian;” “Get meal kits delivered;” “Eat your colors;” “Count your WW points;” “Paleo, KETO, or plant-based all the way;” “Choose From Thousands of Recipes Online!;” and “TikTok’s quick-prep sheet pan recipe.”
3
Because food-related solutions regarding health improvement almost solely focus on one factor—what we eat—preventive health improvement and long-term captivation of people with specialized needs come up short . . . way short.
4
While diabetes and weight loss medications can jumpstart wellness improvement, a change to lifestyle eating habits/routines is always necessary to support and sustain better health. And unlike so many of these prescription drugs, we have yet to hear of any adverse side effects from “eating the right foods in the right amounts.”