For innovators spanning human services, telehealth, health plans, healthcare providers, employers, & population health and their Medicare and Medicaid stakeholders.

COVID-19's most severe and fatal cases are teaching the U.S. population about the importance of preventive health and nutrition, along with the necessity to manage affordable, at-home meals that boost immunity. Given that eating the right foods in the right amounts is the primary predictor, indicator, and sustainer of clinical and social health, any value-based toolkit should include an outcomes-oriented solution that fosters personalized nutrition. We do this very well . . . digitally.

Mainstay is the name of our company and our family of products is branded as My25. Leading for-profit and non-profit organizations and government entities subscribe to our web-based/mobile-optimized resources for value-based care innovation, expense reductions, and individual stakeholder use/upside. A downstream solution with upstream benefit. My25’s experienced team and robust platforms have been solidifying Mainstay’s dynamic partnerships—spanning billion dollar corporations, mom and pops, and everything inbetween—throughout the U.S. for years.

We're very different, with outcomes to show for it, from traditional weight watching programs and professionals, online menu/recipe platforms, and episodic diets focused on points, protein, carbs, or plant based.

My25 tackles nutrition holistically and interactively, personalizing and scaling for household (a household being one person up to however many) dietary needs and food preferences . . . no matter how complicated, such as for: diabetes, hypertension, under and over weight-related conditions, GERD, lactose intolerance, gluten-free needs, allergies, and more. Uniquely, and despite diverse needs, the whole household is able to enjoy the same meal together . . . nutritiously and affordably; being on the same eat-better page is key to galvanizing sustainable habit change and well-being.

As frosting on this high-fiber cake . . . we alone designed and standardized the first-ever, automated metric of a household's Healthy Eating Scores (HES) for planning, motivational, and oversight purposes. Insightful performance measurement tracked and trended, available on demand. HES encourages the most meaningful health improvement conversations between individuals and their healthcare professional. The cherry on top? We even offer cool prizes on a monthly basis to spur wellness achievement, education and engagement.

And finally, we keep proving that healthy food doesn’t have to cost more or be more complicated to make. Yes, we save My25 users money at the grocery store and time in the kitchen.

Food & My25 are a robust platform—a dynamic conduit—

Apple in water

upon which subscribing organizations/entities strategically create differentiation and value, highlighting key marketing content and promoting wellness brand.

Personalized content and performance measurement related to mealtime invite daily interface . . . which means that our subscribers’ communications regarding their services, products, and messaging are also viewed daily when My25 becomes an integral part of an organization’s platform, offerings and outreach tactics. Current constituents remain plugged in, while the interest of new community members and stakeholders is captured and proactively leveraged.

We were spurred into action . . .

due to a number of compelling factors.

First, a majority of organizations responsible for supporting and enhancing the health of their stakeholders admit that available, nutrition-related resources lack affordability, personalization and an outcomes-driven approach that simultaneously appeals to, and benefits, constitutents and the organization.

Second . . . as evidenced by today’s dismal health realities and one too many “comeback clubs,” each of the following isn’t working health-wise for most individuals and households: “See a nutritionist;” “Eat your colors;” “Count your Weight Watchers points;” “Paleo, KETO, plant-based all the way;” and “Gobble up fresh fruits & veggies.”

Third, available “solutions” regarding eating better typically cost more, include foods complicated to make and shop for, aren’t personalized nor interactive, and lack a household focus . . . which is all at odds with sustainable habit change, the day-to-day, and needs across America.

And finally, these additional dynamics further urge us forward at warp speed.

Improved Health

A downstream solution with upstream benefit.

Personalized food

Food—personalized—has dynamic, daily pull . . . it’s a robust conduit to your communications and goal achievement.

Sure, it’s easy to Google what to eat when tackling extra weight, diabetes, high blood pressure, GERD, allergies, and more…but that quickly dead ends without interaction and personalization for individual and household preferences and needs.

Healthy sandwich

Answers to the questions we always get asked…



We were spurred into action because…


“Mainstay has delivered from a health, bottom-line, and much more standpoint, so we are very pleased.”

~ Larry Weishaar, VP Quality Systems, BrightSpring Health Services

Fiber Nerd

The World Health Organization concludes that fiber is the super solution behind preventive health and longer life for most anyone.


"Obesity and resulting diabetes are the only major health problems that are getting worse in this country, and they’re getting worse rapidly."

~ The Centers for Disease Control and Prevention