ABOUT

No, we don’t sell food and we’re far from a run-of-the-mill menu company. Mainstay’s My25 digital resources are a strategic, customizable solution demonstrating substantial outcomes throughout the U.S., simultaneously benefitting people with specialized needs, allied family and staff members, and—our subscribers—human services and healthcare innovators intent on<br />value-based initiative.
Despite data underscoring that traditional and mainstream approaches to diet management have largely failed a majority of people with specialized needs, we never looked back after being convinced early on by leading experts that food is the primary driver behind clinical health, social health (SDoH), reduced costs, and a number of additional, critical outcomes. But we learned that the most profound and enduring impact for this vital population comes from tackling “food” holistically . . . meaning beyond what’s on the plate and far beyond healthy recipes and menus. Otherwise, “food as medicine” is typically little more than a catchy phrase when associated fundaments aren’t simultaneously addressed and <a href=/public/insight>linked</a>.<br><br><a class='about-link about-product-link' target=_blank href=https://pinpoint.emainstay.com/uploads/my25/pdfs/my25_Back_Story_FaM.pdf>Get My25’s Food as Medicine Back Story <img class='link-arrow about-product-link-arrow' src=/assets/misc/wires-icons-arrow-e7b18c01d4c14f51a95ceba2f3d9abd20bc47d41e16dc235bc0414a338f1b533.svg></a>
Each My25 product is built recognizing that effective, personalized nutrition and preventive health for people with specialized, diverse needs is complex, but must be delivered in an engaging and easy-to-embrace format. The nuances require a dynamic driver’s seat . . . the integration, flexibility, immediacy, and user friendliness that only expertly-constructed technology provides—which we developed and continually enhance.<br><br>To ensure our efforts are maximizing, we also pay keen attention—innovating and educating accordingly—regarding today’s realities, including: high grocery costs; staff shortages; diabetes, obesity, heart disease, acute care, and medication usage <i>unnecessarily</i> two to three times mainstream rates; and households mixing it up with food prepared at home, meals delivered, and eating out.
In addition to clinical health and social health (SDoH) improvement outcomes, My25 simultaneously delivers: cost reductions regarding food, labor, PRNs, acute care, medication, and licensor/risk-related circumstances; streamlined/foolproof menu planning, meal prep and grocery shopping; tailored education, independent living skills development and enjoyment of life resources; elevated person-centered choice; tracked/trended metrics for motivation and care coordination purposes; and value-based, health leadership branding opportunity.
Mainstay is the name of our company and My25 is our core brand. We are a B2B2C model with subscribers benefitting from, and leveraging, My25 outcomes regarding the people they serve and care about in waiver, ICF, supported living, and home-based settings, and intermittent and day programs. Recognizing the importance of staff and family/guardians as critical change agents and conduits to success, we also add value by strategically engaging this allied constituent network of support.
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Background
Jim Vail and Sylvia Landy, Mainstay/My25 founders, sold their first start-up—that centered on quality of care enhancement and cost reduction in hospitals—to a Fortune 500 healthcare leader. The division was ultimately spun off from the larger corporation with $5 billion in annual sales. Two Northwestern University Kellogg MBAs never rest easy nor for long.
So they forged strategic alliances and collaborations with the United States Department of Agriculture (USDA) and professionals from the Feinberg School of Medicine at Northwestern University.
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Spurring Us Into Action
1
Current food-related solutions lack an approach that simultaneously appeals to, and mutually benefits, the individual and the organization interested in enhancing and leveraging the engagement and improved health of people with specialized needs.
2
As evidenced by today’s dismal statistics, the following aren’t working health-wise, SDoH-wise, budget-wise, nor time-wise for most individuals with specialized needs and their associated households: “See a nutritionist or dietitian;” “Get meal kits delivered;” “Eat your colors;” “Count your WW points;” “Paleo, KETO, or plant-based all the way;” “Choose From Thousands of Recipes Online!;” and “TikTok’s quick-prep sheet pan recipe.”
3
Because food-related solutions regarding health improvement almost solely focus on one factor—what we eat—preventive health improvement and long-term captivation of people with specialized needs come up short . . . way short.
4
While diabetes and weight loss medications can jumpstart wellness improvement, a change to lifestyle eating habits/routines is always necessary to support and sustain better health. And unlike so many of these prescription drugs, we have yet to hear of any adverse side effects from “eating the right foods in the right amounts.”