ABOUT
Given age-old processes and subpar outcomes throughout the entire industry, we committed to changing up the status quo by focusing on one pivotal variable. Because clinical health & social health (SDoH) improvement—along with associated medical care, grocery, and risk-related cost reductions—hinge on food . . . we zeroed in, creating a holistic, personalized approach with engaging, interactive resources. We alone cracked the Food as Medicine code for people with specialized needs, geared to the diverse dynamics and strapped budgets within LTSS/HCBS settings.
Our family of tailored products and supports arms My25’s human services & healthcare subscribers with resources and tools needed on a daily basis, always ensuring “it’s their choice” is no longer an excuse, but is part of the solution. At the same time, organizations have access to on-demand data for their oversight, documentation, strategic planning, and leverageable opportunity purposes. Accountability.<br><br><a class='about-link about-product-link desktop-link-wide' target=_blank href=https://pinpoint.emainstay.com/uploads/my25/pdfs/my25-Products-Snapshot.pdf>Get My25 Products Snapshot <img class='link-arrow about-product-link-arrow' src=/assets/misc/wires-icons-arrow-e7b18c01d4c14f51a95ceba2f3d9abd20bc47d41e16dc235bc0414a338f1b533.svg></a><a class='about-link about-product-link mobile-link-wide' target=_blank href=https://pinpoint.emainstay.com/uploads/my25/pdfs/my25-Products-Snapshot.pdf>My25 Products Snapshot <img class='link-arrow about-product-link-arrow' src=/assets/misc/wires-icons-arrow-e7b18c01d4c14f51a95ceba2f3d9abd20bc47d41e16dc235bc0414a338f1b533.svg></a>
Our focus on food goes beyond what’s on the plate to integrate and link associated fundamentals. Because of this holistic approach, key priorities are maximized and outcomes impact spans multiple areas of need to benefit invested stakeholders and funders.
“Value-based innovation at its very, very best.”
“Value-based innovation at its very, very best.”
My25 outcomes typically far outpace traditional diet management, dietitian interface, risk assessment, and mainstream weight loss approaches regarding people with specialized needs. Health statistics for this vital population underscore that “good-for-you” menus and recipes—the status quo go-to—simply aren’t enough.
Mainstay is the name of our company and My25 is our core brand. We are a B2B2C model and are often referred to as a population health solution since we impact a majority of people with specialized needs, not just the 5% most unwell.
More Insight
Background
Jim Vail and Sylvia Landy, Mainstay/My25 founders, sold their first start-up—that centered on quality of care enhancement and cost reduction in hospitals—to a Fortune 500 healthcare leader. The division was ultimately spun off from the larger corporation with $5 billion in annual sales. Two Northwestern University Kellogg MBAs never rest easy nor for long.
So they forged strategic alliances and collaborations with the United States Department of Agriculture (USDA) and professionals from the Feinberg School of Medicine at Northwestern University.
More Background
Spurring Us Into Action
1
Current food-related solutions lack an approach that simultaneously appeals to, and mutually benefits, the individual and the organization interested in enhancing and leveraging the engagement and improved health of people with specialized needs.
2
As evidenced by today’s dismal statistics, the following aren’t working health-wise, SDoH-wise, budget-wise, nor time-wise for most individuals with specialized needs and their associated households: “See a nutritionist or dietitian;” “Get meal kits delivered;” “Eat your colors;” “Count your WW points;” “Paleo, KETO, or plant-based all the way;” “Choose From Thousands of Recipes Online!;” and “TikTok’s quick-prep sheet pan recipe.”
3
Because food-related solutions regarding health improvement almost solely focus on one factor—what we eat—preventive health improvement and long-term captivation of people with specialized needs come up short . . . way short.
4
While diabetes and weight loss medications can jumpstart wellness improvement, a change to lifestyle eating habits/routines is always necessary to support and sustain better health. And unlike so many of these prescription drugs, we have yet to hear of any adverse side effects from “eating the right foods in the right amounts.”