About

Mainstay is the name of our company and our core brand is My25. Our web-based/mobile optimized content of multi-media resources facilitates clinical health and social determinants of health improvement by focusing on: Eating the right foods in the right amounts.

Leading businesses, organizations and entitites subscribe for their stakeholders and constituents to accelerate health outcomes, reduce associated costs, and amplify engagement and brand. We're often referred to as a downstream solution with upstream benefit. Our experienced team and robust platforms have been solidifying Mainstay’s dynamic partnerships throughout the U.S. for years.

My25 uniquely tackles nutrition holistically and interactively, personalizing and scaling for individual and household dietary needs and preferences . . . no matter how complicated, such as for: diabetes, hypertension, under and over weight-related conditions, GERD, lactose intolerance, gluten-free needs, allergies, and more.

Along the way, My25 benefits individuals and households by streamlining mealtime routines and the grocery shopping experience while reducing the grocery bill. We keep demonstrating that healthy, tasty food doesn’t have to cost more or be more complicated to make.

And as frosting on this high-fiber cake . . . we designed and standardized the first-ever, automated tally and tracking of a household's Healthy Eating Scores (HES) for planning, motivational, oversight, and reward-related purposes. Yes, we even offer cool prizes on a monthly basis to spur education and engagement.

Food & My25 represent a robust platform—a dynamic conduit—

Apple in water

upon which subscribing organizations/entities strategically highlight communications, engage in marketing, and promote brand.

Personalized content related to mealtime invites daily interface . . . which means that our subscribers’ communications regarding their services, products, and messaging are also viewed daily when My25 becomes an integral part of an organization’s platform and offerings. Current constituents remain plugged in, while the interest of new customers and stakeholders is captured and proactively leveraged.

We were spurred into action . . .

due to a number of compelling factors and successes.

First, a majority of organizations responsible for supporting and enhancing the health of their stakeholders admit that available nutrition-related resources lack personalization and an outcomes-driven approach that simultaneously appeals to, and benefits, constitutents and the organization. We tackled this head-on and have succeeded on all counts for years.

Second . . . as evidenced by today’s dismal health realities and one too many “comeback clubs,” each of the following isn’t working for most individuals and households: “See a nutritionist,” “Eat your colors,” “Count your Weight Watchers points,” “Paleo, KETO, plant-based all the way,” and “Gobble up fresh fruits & veggies.” We took a realistic and moderate approach that sustains across diverse individuals and households.

Third, available “solutions” regarding eating better typically cost more, include foods complicated to make and shop for, aren’t personalized nor interactive, and lack a household focus . . . which is all at odds with the day-to-day and needs in America’s households. We strategically changed all this.

And finally, these additional dynamics further urge us forward at warp speed.

Improved Health

A downstream solution with upstream benefit.

Personalized food

Food—personalized—has dynamic, daily pull . . . it’s a robust conduit to your communications and goal achievement.

Sure, it’s easy to Google what to eat when tackling extra weight, diabetes, high blood pressure, GERD, allergies, and more…but that quickly dead ends without interaction and personalization for individual and household preferences and needs.

Healthy sandwich

Answers to the questions we always get asked…

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Compass

We were spurred into action because…

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“Mainstay has delivered from a health, bottom-line, and much more standpoint, so we are very pleased.”

~ Larry Weishaar, VP Quality Systems, BrightSpring Health Services

Fiber Nerd

The World Health Organization concludes that fiber is the super solution behind preventive health and longer life for most anyone.

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"Obesity and resulting diabetes are the only major health problems that are getting worse in this country, and they’re getting worse rapidly."

~ The Centers for Disease Control and Prevention