ABOUT
Human services organizations, healthcare providers, telehealth innovators, states, MCOs, and ACOs subscribe to My25 products for use by the people with specialized needs they care about in waiver, ICF, supported living, and home-based settings and intermittent & day programs.<br><br><a class='about-link about-product-link' target=_blank href=https://pinpoint.emainstay.com/uploads/my25/pdfs/my25-Family-of-Products-Guide.pdf>Get our My25 Family of Products Guide <img class='link-arrow about-product-link-arrow' src=/assets/misc/wires-icons-arrow-e7b18c01d4c14f51a95ceba2f3d9abd20bc47d41e16dc235bc0414a338f1b533.svg></a><br><br> "Food as medicine" is quickly dead-end—as is so often the case—if associated fundamentals aren't simultaneously addressed. We never looked back after being convinced early on by leading healthcare experts that food is the primary driver behind clinical and social (SDoH) health. But we learned that the most profound and enduring outcomes for individuals with specialized needs come from tackling "food" holistically—meaning . . . beyond just what people eat.
Each My25 product is built recognizing that effective, personalized nutrition and preventive health for people with specialized, diverse needs is complex, but must be delivered in an engaging and easy-to-embrace format. The nuances require a dynamic driver’s seat . . . the integration, flexibility, immediacy, and user friendliness that only expertly-constructed technology provides—which we developed and continually enhance.<br><br>To ensure our efforts are maximizing, we also pay keen attention—innovating and educating accordingly—regarding today’s realities, including: high grocery costs; staff shortages; diabetes, obesity, heart disease, acute care, and medication usage <i>unnecessarily</i> two to three times mainstream rates; and households mixing it up with food prepared at home, meals delivered, and eating out.
My25’s various product options allow subscribing organizations to choose based on unique goals, challenges, and budgets. While there are key differences and platforms, My25 products—whether for an individual or a whole household—provide customization and a strategic mix of hands-on, tailored tools; multi-media format; and experienced, step-by-step guidance linking together critical fundamentals.
Mainstay is the name of our company and My25 is our core brand. We are a B2B2C model with subscribers leveraging My25 deliverables and stakeholder nutrition management and health improvement to achieve quality, operational, marketing and/or financial benefit.
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Background
Jim Vail and Sylvia Landy, Mainstay/My25 founders, sold their first start-up—that centered on quality of care enhancement and cost reduction in hospitals—to a Fortune 500 healthcare leader. The division was ultimately spun off from the larger corporation with $5 billion in annual sales. Two Northwestern University Kellogg MBAs never rest easy nor for long.
So they forged strategic alliances and collaborations with the United States Department of Agriculture (USDA) and professionals from the Feinberg School of Medicine at Northwestern University.
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Spurring Us Into Action
1
Current food-related solutions lack an approach that simultaneously appeals to, and mutually benefits, the individual and the organization interested in enhancing and leveraging the engagement and improved health of people with specialized needs.
2
As evidenced by today’s dismal statistics, the following aren’t working health-wise, SDoH-wise, budget-wise, nor time-wise for most individuals with specialized needs and their associated households: “See a nutritionist or dietitian;” “Get meal kits delivered;” “Eat your colors;” “Count your WW points;” “Paleo, KETO, or plant-based all the way;” “Choose From Thousands of Recipes Online!;” and “TikTok’s quick-prep sheet pan recipe.”
3
Because food-related solutions regarding health improvement almost solely focus on one factor—what we eat—preventive health improvement and long-term captivation of people with specialized needs come up short . . . way short.