Click to get the popular and widely-circulated articles written by our co-founders.
We Cracked the Food as Medicine Code
A Call to Action for Human Services: Stop Missing the Preventive Health Outcomes Mark
By stepping outside the status quo box to tackle food holistically via our proprietary technology and longstanding experience, we link together six fundamentals—bullet-pointed below. We’ve learned and demonstrated across tens of thousands of individuals with specialized needs that healthy recipes and healthy menus—the age-old approach to diet management that is still widely, but erroneously, adopted as the food as medicine answer—don’t create maximum impact nor sustainable habit change for a majority of individuals. The necessary lift is simply too great for these standard resources on their own to carry the day.
With stakeholder organizations, agencies, and funders subscribing to My25 for use by the people they care about, we deliver material outcomes for the individual as a whole person, the household, the allied network of support, and the subscribing entity. This end-to-end, strategic dynamic of our model additionally solidifies buy-in and a bandwagon of shared responsibility and sustainable momentum and change.
(Scaffolding the below for subscribing organizations are summary accountability and outcomes reports that highlight usage, progress, and areas of need.)
healthy, budget-sensitive, continually-refreshed menu suggestions reflective of individual and/or household preferences and dietary needs, with My25’s core nutritional formula as a realistic, guiding basis
via one click, auto population of the household’s online grocery cart with associated ingredients—in the correct amounts—for curbside pick-up or delivery to ensure purchases stay in healthy and budget-sensitive lanes
associated, automatically-scaled ingredients and recipe prep steps—with cooking-action videos, set to music . . . and additional help regarding leftovers geared to household size and profile
nutrition measurement actively engaging visually during menu planning and then available on-demand as a trended metric for motivational and care coordination purposes
educational resources and tools in multi-media format and 81 languages regarding: nutrition; preventive health; menu planning/guidance whether preparing food at home, getting meals delivered, or eating out; independent living skills development; and enjoyment of life . . . with follow-on rewards and recognition for engagement and knowledge gains
opportunities for individuals closely connected to the person with specialized needs (family, guardians, staff, and caregivers) to engage—even personally benefit—which bolsters buy-in, builds momentum, and solidifies sustainable change across the board, maximizing for all stakeholders
We’re very different, with outcomes to show for it.
We’re very different, with outcomes to show for it, from today’s “food smart” and weight watching programs and professionals; online menu/recipe platforms; and episodic diets focused on points, protein, carbs, or plant based that don’t have staying power for people with specialized needs.
My25 addresses needs regarding food preferences, overweight and underweight status, obesity, diabetes, hypertension, GERD, lactose intolerance, gluten-free, allergies, dysphagia, general diets, and more.
The cherry on top? We keep demonstrating that healthy food doesn’t have to taste bad, cost more, or be more complicated to access or prepare. Yes, savings at the grocery store and time in the kitchen. As a matter of fact, My25 turbocharges time savings.
Because individuals with specialized needs and associated households are often tied to very strict food budgets and may be staffed by inexperienced, high turnover personnel, we have a laser focus on food costs and streamlining/foolproofing mealtime and grocery shopping. We learned that it isn’t so much ingredient price that leads to the greatest savings at the grocery store. Instead, the most impactful savings come from adherence to well-constructed menus and their associated shopping lists. With this knowledge, we innovated—even forging pivotal partnerships along these all-important lines—never compromising mealtime choice, safety, and ease of prep.