These partnerships established My25’s foundational guidelines regarding how best to drive health improvement via nutrition: moderation versus deprivation; rebalancing the plate; The Dietary Guidelines for Americans; and that super nutrient, fiber. Simultaneously, My25's personalization-centric, mealtime software for the individual and the household—which no other approach has done effectively (which remains true to this day)—was developed.
The immediate goal was to improve clinical and social health, streamline mealtime, and reduce grocery expense for one of the most marginalized populations in the U.S.—while also curtailing costs for allied organizations and funders. Our initial deliverables were web-based/mobile-optimized resources branded as My25 Choice.
My25 Choice outcomes were, and years later remain, substantial on all counts as we successfully scaled one of the most health-compromised, nutrition-challenged, and cost-conscious mountains. Our innovation has been entrenched for the past several years among the nation’s most respected for-profit and nonprofit human services provider organizations. This was the genesis of our downstream solution with upstream benefit model.
Along the way, Jim and Sylvia were energized by stories of engagement and positive health impact realized by family members and professionals personally interfacing with our resources by way of their connection to an individual utilizing My25 Choice. Further, subscribing organizations started promoting their My25 outcomes and platforms as a way to drive financial, quality, and marketing initiatives. Basically, wellness was selling . . . well . . . inordinately so, for our customers. The downstream solution with upstream benefit model was evolving even further.
Jim and Sylvia decided to leverage this robust foundation and the burgeoning dynamics. They developed a condensed, interactive, flexible and affordably-priced version of My25 Choice—including its personalized and holistic underpinnings—to synergistically fit into daily life for a broader audience and a variety of subscribing entities. My25 Select facilitates health improvement, reduced costs, amplified engagement & messaging opportunities, and a differentiable advantage across a wide spectrum of industries and associated private insure, Medicare and Medicaid-based stakeholders.
Mainstay’s My25 team is comprised of respected nutrition, preventive health, disease management, culinary (our chef is a graduate of one of the top culinary schools in the country), technology, human services, and business professionals who expertly steer our daily efforts and growth. We are unabashedly outcomes driven and love what we do.
Jim and Sylvia routinely present at conferences throughout the U.S. regarding My25’s clinical and social health impact; technology innovation; and first-ever, on-demand performance measurement of household nutrition via trended Healthy Eating Scores (HES). They are both outspoken proponents of what healthcare experts and My25 outcomes substantiate: Nutrition is the primary driver behind clinical health, and clinical health is the primary social determinant of health. After all, you're more likely to maximize family, friends, and the community; on the job; and in the gym when you aren't battling overweight conditions, diabetes, hypertension, numerous medications, and acute care needs.
Jim and Sylvia were invited to meet with CMS Secretary of Health & Human Services and her team in Washington to provide insight into My25’s groundbreaking approach. Further, at the request of Illinois state legislators, Jim and Sylvia were the architects behind guidelines—which have since been enacted into law—regarding health benchmarks for marginalized populations.
Mainstay’s founders are described as . . .
Fanatically determined to drive impactful, multi-pronged outcomes for their customers
Strategy and implementation gurus
Fiber nerds who really do eat the right foods in the right amounts
Forever lamenting that there are only 24 hours in a day
Bound for Door County, Wisconsin with various kids and dogs whenever a rare, spare moment pops up