It's all we do; we're laser focused on the human services sphere and accelerating critical outcomes via a person-centered approach for three key groups: people supported, providers, and funders. We're the trailblazers behind Strategic Mealtime & Technology-Supported Mealtime and How to Reduce LTSS Food Costs.
Mainstay is the name of our company and My25 is our core brand centered on four innovative programs that facilitate choice, health, quality, and expense-reduction outcomes within waiver, ICF, supported living, and home-based settings for people with intellectual and development disabilities, serious and persistent mental illness, traumatic brain injury, and behavioral challenges. Review our overview deck.
Scroll down to learn more about the who, what and why behind Mainstay & My25.
Our founder, Jim Vail, was the CEO of an organization in Illinois that served people with I/DD in community-based settings. Jim noticed that a majority of consumers were unnecessarily struggling with poor health and subpar quality of life, largely as a result of eating the wrong foods in the wrong amounts. What he soon learned is that, overall, 70% of people with disabilities are moving away from a normal BMI. Jim also noted that staff and family members were also often challenged by lackluster health status for the same reasons. Further, DSPs were a high turnover faction and often inexperienced regarding nutrition and kitchen skills. Budgets were perpetually tight and person-centered choice was always a top priority. The challenge was clearly . . . well, challenging.
Jim set out to solve the problem—which is the genesis of Mainstay/My25 and "foolproofing mealtime." Following the earliest implementation of My25, the USDA (United States Department of Agriculture) learned of the successes Jim's organization was having regarding choice, improved health, quality, and expense reductions—which is when his agency also received one of the first-ever, 4-year CQL accreditations ever awarded. As a result, the USDA backed nationwide trials to test the efficacy of Mainstay/My25 on a broad-scale basis. Once again, My25's outcomes were highly favorable on all counts—including 70% of people supported at or moving toward a normal BMI within 6 to 18 months following My25 implementation—so we commercialized. Jim built a team of highly respected human services industry, preventive health, disease management, nutrition, culinary, business, and technology professionals.
Today, we're in 30 states—with a 98% retention rate—with subscribers among the nation's leading provider organizations, state disabilities services, state provider association groups, MCOs and ACOs. Subscribers realize financial benefit as a result of substantial savings related to: labor, food, PRNs, prescription medications, and acute care needs. People supported, who are now healthier, are more able to embrace job/volunteering and community engagement opportunities; which leads to a reduction in overall supports. Interestingly, and something we didn't expect . . . caregivers, family members, and associated staff start to improve their own health as a result of involvement with the My25 program as it relates to their interface with individuals served.
We center on food because it's the key driver behind weight and diabetes management for most everyone. We're not opposed to exercise for toning and cardio purposes, but substantial health gains related to weight management are unlikely to evolve from a walking club or jumping jacks. Besides, everyone has to eat. Additionally, addressing mealtime is the most programmatically and economically feasible way for the human services industry to accomplish preventive health and reduced expense—which is necessary as medical care cost is now starting to outstrip long term services and supports expense.
Our initial efforts and successes were focused on people with I/DD in waivers and ICFs through our first program, My25 Choice (mealtime resources toolkit); My25 Choice remains as a core, strong compoment of our portfolio and substantial outcomes throughout the U.S. In response to market demand, as well as to health status and expense trends, we additionally created My25 Elevate, My25 Flex and My25 Bullseye. As a result, the My25 footprint encompasses a preventive health solution for any person with a disability, living in any type of residential setting.
Unlike popular and fad diet programs, My25 is tailored—with personalization/customization—to people with disabilities and their unique needs. Simiultaneously, and again unlike popular diet programs, we faciliate outcomes central to the organizations and funders associated with individuals served. Strategic Mealtime.
The Mainstay/My25 team and its astute partners are moving the preventive-health needle, substantially reducing associated costs, and establishing quality that is heads above the status quo. We're facilitating game-changing innovation that is rarely evident, but much needed, in the human services arena. Click for My25's Fact Sheet. See what our president wrote here. Click to read our co-founder's white paper. And watch: Brian's Story and our brief My25 Overview.
"Our experience with My25 over many years has been as win-win as it gets."
~ Carl LaMell, CEO, Clearbrook
What Does "My25" Stand For?
My25's Guidelines for Eating Better
Better health is at the crux of reduced, overall supports.